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The Empire Series: Successful Social Media Campaigns

Taraji P. Henson and Terrence Howard have a deep bond that we love to watch.  This article will discuss the bonds the show’s entire cast has built with its fanbase via strategic social media tactics.


The Empire series provides an example of a successful social media campaign.  The success of Fox’s hit series was far from random. The rise of Empire was the result of Fox’s elaborate marketing campaign.

Empire's Taraji P. Henson
Empire’s Taraji P. Henson

Terrence Howard and Taraji P. Henson continue to create phenomenal content, blending music, drama and comedy while providing life lessons in masterpiece after masterpiece.

Empire’s Taraji P. Henson is the master of social media leveraging 4+ million Instagram followers and 3+ million Twitter followers.  Taraji P. Henson’s photos and even her disagreements with 50 Cent helped market the show throughout the first season.

Terrence Howard and Taraji P. Henson
Terrence Howard and Taraji P. Henson

The following post makes it clear that the show’s marketing team fully understands how much fans love Cookie and her unforgettable wardrobe:

A video posted by Empire (@empirefox) on Mar 18, 2015 at 9:23am PDT

Tweets from the finale of Empire were viewed over 112 million times by nearly 6 million people.  The cast of Empire often live-tweets as episodes air, engaging viewers as they watch the show.

Cookie’s use of social media was amazing throughout the first season of Empire.  Taraji P. Henson photos and videos provide Empire fans with a constant reminder to watch the show, as she fills her timeline with beautiful imagery on a consistent basis.  Her Instagram bio says it all: “Single mother and doing the damn thang!

A photo posted by taraji p henson (@tarajiphenson) on Sep 13, 2015 at 1:28pm PDT

On the day of the show’s finale Jussie Smollett went from 54K to 204K followers and his tweets were seen over 6 million times.  Trai Byers had 245 followers when the first season aired.  The actor who plays Andre Lyon now has 131K followers.

Successful Social Media Campaigns
Successful Social Media Campaigns

Terrence Howard and Taraji P. Henson will certainly be providing us with entertaining images and videos throughout the second season of Empire to ensure that we are always entertained and continue to watch as the construct their perfect Empire.


Empire’s Taraji P. Henson is the reason why Empire’s “Boo Boo Kitty” phrase was featured on the show.  Cookie is also why we can’t wait for season 2 of Empire which premieres on September 23!

By Jason John

Jason John is based in Maryland and covers Empire BBK’s News and Entertainment. He was previously a producer for the mobile site, helping to present Empire BBK’s news report to readers. More