When you share photos or videos using Direct, recipients can only view the post once before it disappears. If that sounds familiar it's because it's the same exact feature Snapchat used to gain popularity. Facebook's new Camera Effects and Stories will soon make the app look very similar to Snapchat.
|What Is Direct On Facebook? Your Story Launches Snapchat|
Instagram's CEO admits they copied Snapchat StoriesIn 2012, Facebook bought Instagram for $1 billion.
Instagram's CEO, Kevin Systrom, admits that Snapchat deserves all the credit for Instagram Stories. Brands love Instagram, making the platform more powerful than Snapchat. Since IG launched Stories, Snapchat usage has declined. Instagram has all the features Snapchat offers, and more. Now, Facebook has all the features Snapchat offers, and more.
Facebook Messenger Day: Another Snapchat clone
Earlier this month, Facebook introduced its Messenger Day feature to the company's Messenger app. Just like Snapchat Stories, Messenger Day enables users to upload photos and videos that disappear in 24 hours. Last year, Messenger surpassed 1 billion monthly users and it looks like that number will continue to increase.
Facebook gives WhatsApp the Snapchat treatmentIn 2014, Facebook bought WhatsApp for $19.3 billion. Last month, the Status feature was added to WhatsApp. You guess it: The Status feature is another Snapchat clone. The feature allows users to update their Status by uploading photos or videos that disappear in a day. Facebook won't stop until Snapchat gives up!
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