Instagram was acquired by Facebook in 2012 and since then the app has been through some significant changes. With nearly 2 billion active users, Facebook can do anything it pleases and Instagram is following suit. The image messaging app's algorithm changes led users to beg their followers to turn on notifications and now we're seeing how problematic alerts can be.
|What Does The Red Dot Mean On Instagram?|
Here's how Twitter responded to the red dot:
Can someone tell me what this red dot next to my name on Instagram means? And how to get rid of it?— J Graceffa-Preda (@jgraceffapreda) November 10, 2016
What the heck is the red dot on #instagram and WHY has it moved!?— Catherine (@xcatjane) November 10, 2016
Aaaaaaaargh! What does that red dot even mean? An Instagram alien just sent to drive me mad? What? @meandorla help! pic.twitter.com/FSqCNk153Q— Alfie's Studio (@alfiesstudio) November 10, 2016
Instagram's mission statement is to capture and share the world's moments. Unwanted notifications are not required to accomplish that mission. Making changes in an attempt to keep users on the app for extended periods of time does not help the company capture and share the world's moments.
The changes help the company charge more for advertising. The intent of the notifications is a better user experience which leads to more time spent on the app. More time spent on the app means companies are willing to spend more money to place their ads in our feeds.