Wednesday, May 11, 2016

Why Is My Instagram White?

Why Is My Instagram White?

I logged into my Instagram account this morning expecting to see what I always do.  I did.  Then I installed the company's new update and noticed that the app bleached its look.  While many have focused on the app's new colorful logo, my attention has been on how white my Instagram has become:

Why Is My Instagram White?
Why Is My Instagram White?
The company's new look reminds us of a Kendall Jenner post from a white back:

A photo posted by Kendall Jenner (@kendalljenner) on


Kendall let her inner Young Jeezy takeover her feed: "All White Everything"

Of course the song features Yo Gotti, who we know loves the app's DM feature.  The company has been paying attention to some of the trends on its very own platform.  Check out the poll below which includes some of the platform's most liked images.  From Beyonce and Blue dressed in white to the white flowers Taylor Swift receives from Kanye, the colors always seems to work on IG.

Instagram has always had that navy top border and the black bottom border.  The bold colors did a wonderful job of containing all the beautiful scenes, hilarious memes and entertaining videos. 

Instagram Before Update
Instagram Before Update
Tech Crunch reports that the social media platform went live today with a colorful icon yet a white and black interior.  White has always been associated with positivity but there are some users who hate the new design.


How do you feel about the platform's new look? Let us know how you feel in the comments section below.


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