What Does Views Mean On Instagram?

Instead of likes, you've probably noticed views on your Instagram videos.  Rest assured, you will still be able to access your like-count by tapping views.  The new addition is great for companies that use their marketing analytics to improve their advertising efforts.

What Does Views Mean On Instagram?
What Does Views Mean On Instagram?
Instagram continues to implement its changes.  The app recently announced that it will count video views, enabling users to see the number of people who have viewed their content.  It all started with likes, and now it transitioning to views on IG.

The company made the change official via their account, using the following video:

Starting this week, you’ll begin to see how many times people have watched a video on Instagram. Views are the most widely expected form of feedback on video. That’s why you’ll begin to see view counts underneath videos where before you’d normally see likes. You’ll be able to see likes by tapping “views.” Since launching video two years ago and introducing Hyperlapse and Boomerang, you’ve made video storytelling on Instagram take off. Whether sitting front row at Fashion Week or spending a day on the beach, nothing brings moments to life like video. Adding view counts is the first of many ways you’ll see video on Instagram get better this year. To learn more about video view counts on Instagram, visit help.instagram.com. Video view counts are available as part of Instagram version 7.16 on iOS and Android.
A video posted by Instagram (@instagram) on

For companies looking for feedback on their video content, what could be more telling than a video's view count.  This will enable companies to determine what needs to be improved in their marketing efforts.  Is it that there are not enough people actually watching the videos or is it the content in the videos?

Instagram's official site reports that video storytelling remains popular on the app thanks to additions like Hyperlapse and Boomerang.

We recently told you about unseen post and the blue dot on Instagram.  The New York Times reported that the photo-sharing service is testing a new algorithm-based feed for users. 

Check out what 8 million followers does to your IG notifications: