Tuesday, May 17, 2016

Best Time To Post On Instagram On Tuesday Case Study

The best time to post on Instagram on Tuesdays is 3:00 AM and 10:00 PM.  The chart below was created by the Instagram scheduling service Latergramme.  The company analyzed over 60,000 accounts to determine when their IG images received the most likes and comments.

Best Time To Post On Instagram On Tuesday
Best Time To Post On Instagram On Tuesday

The Huffington Post explains that on average 2 AM and 5 PM are the best times to post on IG if you want your post to get the most attention.  Keep in mind that these are the average optimal times to post.  It's important to consider you audience.  If your followers would most likely be sleeping at 2 AM then you may want to select a different time.

Best Time To Post On Instagram On Tuesday
Best Time To Post On Instagram On Tuesday

When you are deciding what to post, remember that Tuesday is one of the most stressful days of the week for most people.  The Telegraph explains that Monday is a breeze for most people thanks to the pleasures of the weekend.

Post content that cheers people up when reality sets in.  Social Media Examiner explains that posting lighthearted or humorous content can empower your followers during their rough days.

Case Study
If there's a TV show that has taken advantage of social media marketing it's Empire.  Adweek explains that the show's stars use the app in order to engage with fans.  In the following video, Fox's Vice President of Digital & Social Content, Maggie Furlong, describes the show's digital marketing strategy:


Jussie Smollett is on of the show's most popular characters.  The talented actor plays Jamal Lyon.  Lets do a case study by analyzing his top 10 post.

10. Spread the love.


9. Wish your fans a Good Night.


8. Adorable pics of babies never fail.


7. Show your fans that you are just like them.

A photo posted by Jussie Smollett (@jussiesmollett) on

6. Wish your followers a beautiful day.

A photo posted by Jussie Smollett (@jussiesmollett) on

5. While the best IG moments are typically unplanned, there are some exceptions.


4. No one wants to hear about you or your brand all the time.  Use social media to help others shine brighter.  Jussie posted the following image to congratulate Taraji.

A photo posted by Jussie Smollett (@jussiesmollett) on

3. Collaboration is the key to success.  Jussie forces Taraji to collaborate whether she knows it or not.

A video posted by Jussie Smollett (@jussiesmollett) on

2. The image below was posted after the Golden Globes.  Jussie uses social media to share his best moments with his fans.


1. The following video shows you how to be the ray of sunshine your audience needs on the second day of the week.  Jussie catches Taraji P. Henson sleeping and shares it with the world:

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